Long-form pieces on how AI search actually works, what moves the needle, and what doesn't. First 6 articles ship in week 2 of launch.
The 1,800-word definitive primer. Why AEO emerged as a distinct discipline in 2025–2026, the five technical levers that move scores, how measurement actually works, and what to ignore.
Coming soon →The exact sequence of changes — schema, citations, llms.txt, content shape — to move from invisible to cited inside ChatGPT in 21 days.
Coming soon →The new convention every AI search engine respects (or will, by Q3). What to put in it, where to host it, how fast Perplexity picks it up.
Coming soon →Why LLMs preferentially extract Q&A-formatted answers, and the exact JSON-LD shape that gets quoted 4.7× more often than prose.
Coming soon →Which third-party sites the LLMs trust in your category, why backlinks matter again (differently), and how to read the graph for influence hubs.
Coming soon →The two metrics are correlated but measurably distinct. How to tell where they diverge for your domain, and why it matters for your content roadmap.
Coming soon →Just the next AEO field note in your inbox each Monday. Unsubscribe in one click.